ingame
In-game Advertising
ARBOmedia, in partnership with GADSME, a global leader in in-game advertising technology, introduces a unique digital advertising solution to the Romanian market: advanced in-game advertising services. This dynamic platform delivers native, scalable, and adaptable advertising formats that enhance brand visibility without disrupting the gaming experience.
The virtual gaming ecosystem becomes a premium environment for intelligently integrated commercial messaging. Ads are seamlessly embedded into gameplay, creating authentic brand engagement within immersive digital worlds. Interaction with campaigns is entirely user-driven, allowing players to engage with branded content only when they choose to, ensuring a non-intrusive and positive user experience.
LET’S PLAY!
ARBOmedia provides advertisers access to 4.2 million gamers in Romania, and more than 600 monthly ad requests. Approximately 55% of the gaming audience is female, while 50% falls within the highly valuable 18–34 demographic. This reach enables brands to connect with a diverse and engaged digital audience through measurable, performance-driven campaigns.
Users in Romania
MONTHLY AD REQUESTS
FEMALE USERS
18-34 Y.O. USERS
MOBILE ADVERTISING FORMATS
BANNER
Standard IAB formats, available in static or dynamic form (animated GIF). Clickable or not clickable. Great for performance and branding.
VIDEO
VAST format, dynamic. The videos could be clickable or non-clickable. Great for branding.
AUDIO
The audio format could be skippable or not skippable. 3D location triggered. Companion ads could be clickable or not clickable.
INTERNATIONAL COVERAGE
Through its partnership with GADSME, ARBOmedia acts as strategic representative across 25 markets in Central and Eastern Europe, Baltics, Caucaz and Central Asia: Czech Republic, Slovakia, Hungary, Romania, Estonia, Latvia, Lithuania, Slovenia, Croatia, Bosnia and Herzegovina, Serbia, Montenegro, Kosovo, North Macedonia, Albania, Bulgaria, Greece, Ukraine, Moldova, Georgia, Armenia, Kazakhstan, Uzbekistan, Kyrgyzstan and Tajikistan.
